Intercultural Marketing

21 Mio. People with a Migration Background and 11 Mio. People of Foreign Population live in Germany.

Through Intercultural Marketing you will reach the economically important migrant target groups in their own languages.

People with a migration background form a heterogeneous advertising-relevant target group. We know who they are, how the regional distributions are and how to reach them most effectively.

25 Years of Experience

in Intercultural Marketing.

13 TV-Channels in 9 Languages

were part of our media plan and were booked for our customers last month.

In over 500 Internet Portals

Foreign Users in Germany are advertised via cross-border-traffic, based on their IP-address. 

26 Print Titles in 14 Languages

were part of our media plan and were booked for our customers last month.

Benefit from Intercultural Marketing


Send out believable signals

Show your target group that you perceive, appreciate and understand their cultural environment.


Easier to understand

By speaking the languages of your consumers, your message is easier to understand and enjoys  greater acceptance.


Facilitate identification

 Intercultural target groups will enhance identification with your products and services, as you consider intercultural characteristics.


High hit rate through targeted addressing

We advertise in media that are specialized in specific migrant groups.